Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

Event marketing has been one of the popular corporate marketing strategies for decades.
The method is experiential and aims to transform not only attendees' perceptions but also …

Purpose The purpose of this study is to investigate the influential factors of customer loyalty
to Islamic banks, namely, service quality, customer satisfaction, customer engagement and …

The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …

Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …

Purpose The purpose of this paper is to extend existing engagement research in two
directions: first, it operationalizes the dynamic nature of the engagement process within a …

Customer engagement has emerged as a central concept in marketing. Despite extensive
scholarly investigations and managerial interest though, considerations of customer …

Purpose This research explores the impacts of content-generating devices (mobile phones
versus personal computers) and content features (social content and achievement content) …

This study aims to investigate the relationships of perceived service quality, brand image,
customer satisfaction, and purchase intention. The moderated mediating role of brand love …

Purpose The main purpose of this study is to fill the research gap on how B2B global service
firms integrate dynamic capabilities within their omnichannel management to influence …