Agent-based modeling (ABM) involves developing models in which agents make adaptive
decisions in a changing environment. Machine-learning (ML) based inference models can …

Market diffusion of new products is driven by the actions and reactions of consumers,
distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their …

Agent-based modelling and simulation (ABMS), whether simple toy models or complex data-
driven ones, is regularly applied in various domains to study the system-level patterns …

Complex systems approaches are emerging as new methods that complement conventional
analytical and statistical approaches for analyzing marketing phenomena. These methods …

The adoption of two-sided digital platforms is influenced by cross-side network effects, that
is, the number of adopters on the demand side of a platform affects the number of adopters …

This short paper explains the theory of path dependence and clarifies its relation to concepts
such as positive feedback or lock-in, arguing that path dependence is a core theoretical …

Two-sided digital platforms mediate between two independent groups of users in a virtual
marketplace. Firms such as Airbnb have impressively demonstrated the disruptive effects of …

The emergence of mobile payments has delivered unprecedented levels of convenience for
consumers. In parallel, digital platforms have begun to launch dedicated payment platforms …

Claudius Gräbner, Torsten Heinrich 26/3 (2017) form “dar, die beide Seiten des Marktes
miteinander verbindet. Die Begriffe der Plattform und des Netzwerkbetreibers sind also breit …

Mit der zunehmenden Digitalisierung und Vernetzung ökonomischer Systeme haben
plattformbasierte Interaktionsbeziehungen stark an Bedeutung gewonnen. Hier werden zwei …