Impact of user-generated content in digital platforms on purchase intention: the mediator role of user emotion in the electronic product industry
VM Sang, TNP Thanh, HN Gia… - Cogent Business & …, 2024 - Taylor & Francis
User-generated content (UGC) has increasingly been recognized as a valuable instrument
for organizations aiming to evaluate marketing efficacy and develop a nuanced …
for organizations aiming to evaluate marketing efficacy and develop a nuanced …
Peran dari Perceived Usefullness dan Perceived Ease of Use pada Brand Attitude dan Purchase Intention berbasis Teori Technology Acceptance Model (TAM) pada …
ND Pratista - 2024 - dspace.uii.ac.id
Kemajuan dunia digital serta teknologi merubah cara individu melakukan pembelian serta
transaksi di seluruh dunia. Penelitian ini bertujuan untuk menguji dan menganalisis …
transaksi di seluruh dunia. Penelitian ini bertujuan untuk menguji dan menganalisis …