This chapter reviews theories and research on consumer decision making. We characterize
the properties of the consumer decision-making task and the consumer information …

The focus of this book is on holiday planning and decision making, which is the cornerstone
of tourist behaviour and tourism marketing. The first three chapters deal with the basics …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

Purpose The purpose of this paper is to understand investment intention of prospective
individual investors in a developing country (ie India) by using the “Theory of Planned …

Abstract Research Summary Building on social psychology research and entrepreneurship
work on linguistic framing, we argue that the appreciation of novel ideas varies with the …

The author presents a conceptual model of brand equity from the perspective of the
individual consumer. Customer-based brand equity is defined as the differential effect of …

Much previous research has established that perceived ease of use is an important factor
influencing user acceptance and usage behavior of information technologies. However, very …

The Adaptive Decision Maker argues that people use a variety of strategies to make
judgments and choices. The authors introduce a model that shows how decision makers …

Using the Technology Acceptance Model (TAM), this research investigated gender
differences in the overlooked context of individual adoption and sustained usage of …

Abstract The Technology Acceptance Model (TAM) has been widely used to predict user
acceptance and use based on perceived ease of use and usefulness. However, in order to …