[PDF][PDF] The promise and the pathway: Marketing higher education to adults
DS Stein, CE Wanstreet, CT Saunders… - Online Journal of Distance …, 2009 - ojdla.com
This study analyzed the content of college and university Web site home pages to determine
the frequency of marketing messages that might persuade adult learners to enroll at the …
the frequency of marketing messages that might persuade adult learners to enroll at the …
Older adults as new learners: a framework for marketing online education to the other adult learner
DS Stein, CE Wanstreet, ML Lutz… - … Programs: Frameworks for …, 2011 - igi-global.com
This chapter presents a marketing model for four-year higher education institutions that may
be appropriate for engaging aging Baby Boomers in lifelong learning. Baby Boomers will …
be appropriate for engaging aging Baby Boomers in lifelong learning. Baby Boomers will …