This paper explores the historical development of protein-enhanced foods in Great Britain
and how they were marketed by food manufacturers to convince consumers that protein was …

Purpose This paper aims to challenge the assumption that brands of everyday products
have only used lifestyle marketing in the past 30 years by conducting the first case study of …

In the early twentieth century, intense public debate was taking place in Sweden around the
control of alcohol consumption. Under intense pressure from the growing temperance …

In 1898, the Prussian physical culturist Eugen Sandow officially launched his magazine of
physical culture. A pastime more akin to bodybuilding than sport, physical culture rose to …

Physical culture describes a new socio-political interest in physical activity which emerged in
the late nineteenth century and became a global phenomenon. Physical culture was …

Selected list of writings on Irish Economic and Social History published in 2021 Page 1 Selected
list of writings on Irish Economic and Social History published in 2021 Thomas McGrath …

The heroic figure in Irish fiction has had its importance in the creation of Irish literature
throughout the 20th and 21st century twofold: firstly, with the creation of a self-image against …

Health for the masses? Physical culture, radio and the state in 1930s Ireland Page 164 Chapter
8 Health for the masses? Physical culture, radio and the state in 1930s Ireland Conor Heffernan …

This chapter examines the early rise of recreational physical culture in Ireland with reference
to gymnasiums, sports hall and the outdoors. In doing so, the chapter sketches the growing …

Beginning with an evaluation of physical culture's place in modern Ireland, the Conclusion
reiterates the work's main findings. Specifically, it argues that at the core of the Irish interest …