The Distinction of Impulse Buying Behavior in Traditional Markets

[PDF] unja.ac.id

Hedonic value motivation: impact on consumers’ purchase intention

W Handayani, M Musnaini… - Jurnal Perspektif …, 2020 - mail.online-journal.unja.ac.id
The focus of this study, using an explanatory and accidental approach, shows consumer
buying interest in shopping at modern shopping centers in Surabaya. Data were collected …
被引用次数：8 相关文章 所有 4 个版本
[PDF] bakrie.ac.id

PENGARUH PERCEIVED EASE OF USE (PEOU) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING BEHAVIOR PADA PENGGUNA SHOPEE …

A VADILLA - 2022 - repository.bakrie.ac.id
Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan hedonic
shopping motivation terhadap impulse buying behavior. Penelitian ini menggunakan …
相关文章 所有 2 个版本