This article reviews the hospitality marketing research published in four top hospitality
journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the …

Customer relationship management (CRM) has the potential for achieving success and
growth for organizations in the nowadays environment of extensive competition and rapid …

The study's goal is to see how electronic customer relationship management affects the
quality of service at private hospitals in Jordan. The dimensions of customer relationship …

The business case for investing in online reputation has received increasing scrutiny in
recent years. This study identifies the business value of consumer reviews and management …

This study contributes towards service quality knowledge. The effects of customer
relationship management (CRM) dimensions on service quality were investigated based on …

ABSTRACT Customer Relationship Management (CRM) can bring many benefits to the
hotel business, though there are some associated challenges. Such challenges often bring …

Purpose This paper aims to debate the technology-driven transformation of customer
relationship management (CRM) into social CRM, which entails a shift from a transactional …

Purpose–The purpose of this paper is to propose and test a research model that examines
whether job embeddedness mediates the effects of high‐performance work practices and …

Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …

Customer experience has been acknowledged as an important factor affecting positive
customer behaviors such as loyalty and recommendation. The hospitality industry is also …