Adopting a social semiotic perspective onto digital mobility, ie, reframing it in terms of socio-
cultural changes in sign-making practices rather than defined by technological innovation …

This chapter enquires into the representation of foreign characters in The Simpsons, Family
Guy and Outrageous Acts of Psych in order to identify how the socio-cultural and linguistic …

本文从媒介生态学视角, 通过典型案例, 综合调查数据与经验观察, 研究当前移动微屏传播对媒介
生态尤其是影视产业生态带来的影响. 移动微屏传播得益于最具颠覆性影响力的移动互联网技术 …

This study analyzed all Facebook posts during the third season of the Fox Broadcast
Network television show Glee (n= 763), from August 2011 to May 2012. The study illustrated …

This chapter investigates the strategies that are adopted for the transmedial reformulations
of the humorous discourse of image-macro memes. The source versions resort to …

The purpose of this paper is to explore retrospectively the digital text genres that we used as
samples in our research project “Eu-MaDE4LL: European Multimodal and Digital Education …

Some studies have identified television advertising of alcoholic beverages as one of the
most persuasive and efficient ways of recruiting new generation drinkers in Ghana. Other …

Traditional performing arts, such as theater, dance, and opera, are multimodal meaning-
making events, as they incorporate a wide range of semiotic resources, such as language …

This paper explores the linguistic and audiovisual features of medical-discourse
reformulation in a selected corpus of English and Italian scripts from the TV shows 1000 …

The digital revolution has led to the increasing hybridization of American political discourse
with the language and the formats of the web, giving rise to a public/private narration where …