Ten years ago, Thaler and Sunstein introduced the notion of nudging to talk about how
subtle changes in the'choice architecture'can alter people's behaviors in predictable ways …

Increasingly, researchers have come to acknowledge that consumption activities entail both
utilitarian and hedonic components. Whereas utilitarian consumption accentuates the …

Abstract Information system designers must consider the influence of users' intrinsic
motivations, in addition to commonly studied extrinsic motivations, to ensure that users will …

Core theories in economics, psychology, and marketing suggest that decision makers
benefit from having more choice. In contrast, according to the too‐much‐choice effect …

Ninety-one attempts to produce an attraction effect (involving a total of 23 product classes
and 73 different decoyed choice sets) produced only 11 reliable effects—significantly fewer …

Long waits online undermine users' evaluations of Web sites and their providers, triggering
abandonment behaviors. Yet e-business researchers and practitioners have not perfected …

The main purpose of this paper is to conceptualize virtual tourism in the mobile context.
Through the concept of telepresence, the typology of virtual experience can be explained by …

Since the development of mobile technology, the growth of live videos has been a social
and economic phenomenon in recent years (Hu et al., in Comput Hum Behav 75: 594–606 …

Marketing the e-Business Page 1 Page 2 Marketing the e-Business Second Edition E-marketing
is rapidly growing in significance and is having a direct impact upon traditional marketing …

B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were
carried out by both scholars and practitioners in order to assess online consumers' …