The concept of power is an enduring topic in various domains of business-to-business
literature. However, the extant research is scattered, and synthesizing approaches are …

Research background: There is a considerable amount of literature focused on customers'
motivation to participate in cooperative new product development [NPD], but previous …

Research background: Although the literature on power asymmetry and power dynamics
has recognized the issue of factors that cause power shifts in business-to-business …

The purpose of the paper is to explore relationship management in the interactions and
relationships in the three phases of trade fair performance, against the three stages of …

Purpose I aimed to develop a conceptual model of power dynamics focused on an
anticipated power consequences in business relationships in a context of high …

The phenomenon of customer loyalty has long been researched in the marketing literature.
Business-to-business marketing literature recognised the customer loyalty issue as an …

Анотація У статті здійснено теоретичне обгрунтування та розроблення методичних і
практичних рекомендацій щодо підвищення маркетингової інноваційної активності …

Strategic development and planning predetermine all the major fields of activities. Marketing
activities are the key tool of communication with a company's customers, suppliers and other …

Despite the relevance of trade fairs in the public sector, scanty literature exists in the
Ghanaian context. This chapter seeks to establish the meaning, forms, relevance of public …

PT. XYZ is a vehicle automotive retail company that already has 26 branches spread across
major cities and has more than 150 salesmen. The marketing positions consist of 5 levels …