The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya.
LM Njue, S Kambura, A Moguche - Journal of Business and …, 2023 - carijournals.org
Purpose: The study aimed to determine the effect of product differentiation strategy on the
performance of commercial banks in Kenya. The study hypothesized that product …
performance of commercial banks in Kenya. The study hypothesized that product …