A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

In recent years, a growing number of academic researchers, as well as many marketing and
design practitioners, have uncovered a variety of factors that would appear to enhance the …

Greenwashing refers to the strategies adopted by some manufacturers to convey
environmentally friendly production methods using claims, green-coloured packaging, and …

Color is one of the most elementary techniques used in marketing and produces behavioral
effects reflecting purchase attitudes. However, packaging color has seldom been …

Packaging communicates intrinsic product attributes to consumers, which can influence
consumer response and decision-making; however, little is known about the impact of non …

Recent research has shown that the colors of plateware, glassware, cups, packaging, and
even of the ambient and its lighting are able to influence consumers' preferences …

We investigate COVID-19 related consumers' donation intent predicated on their political
ideology and the message frame-one emphasising the statistical number of affected victims …

While there has long been public concern over the use of artificial/synthetic food colors, it
should be remembered that food and drink products (eg, red wine) have been purposefully …

Purpose Individuals, organizations, firms, and governments have been making strenuous
effort to promote sustainable and green consumption. However, it is noticeable that a large …

Picky eating is characterized by a limited intake and avoidance of foods which can increase
health risks, including nutritional deficiencies and health related disease. It is therefore …