This study aims to investigate the recent literature on auditory experiences within automotive
environments and discusses potential future research directions in this area. Forty-six …

To achieve marketing success, automobile companies are constantly striving to develop
design elements that can create effective experiences for customers and establish their …

The technical performance of recent automobiles is highly progressed and standardized
across different manufacturers. This study seeks to derive a semantic space of engine …

Most previous studies on active sound design (ASD) development proposed regression
models based on psychoacoustic parameters for engine sound design. However, order …

To expand the EV ecosystem in Indonesia through consumer repurchases, it is necessary to
understand what can cause consumers to repurchase electric vehicles. This research aims …

Today's banking sector is equipped with strong competitive strategies to meet the ever
increasing challenges, nevertheless, achieving Brand Loyalty in its true sense has still …

Abstract Service recovery is a concept that involves regaining customer satisfaction and
loyalty. Although existing studies have addressed its importance, few service recovery …

Brand personality has been viewed as a very efficient means for an organization to develop
a firms' competitive advantage and brand based differentiation has proven to be a very …

Bu çalışmada marka kişiliği boyutlarının marka vefası boyutları üzerindeki etkileri
araştırılmıştır. Bu amaçla Türkiye'de spor ayakkabı markaları içinde pazarda ilk üç sırayı alan …

Existing affective word extraction methods that are used in affective engineering typically
include literature research, questionnaires, and interviews. While these techniques can …