The constant changes typically present in the market along with intense competition force
companies to be flexible and adaptable. Firms that operate in the tourism industry need to …

It is seen that media access influences the opinion formation of an individual, affecting their
decision making ability in bringing an attitudinal change leading to a social transformation …

The emergence of Web 2.0 has enabled enormous revenues from online products and
services provided to users via the internet. Web 2.0 facilitates users with a wide array of …

Kerala has been recognised as one of the top ten paradises in the world. Kerala offers a
wide range of tourism items that meet the requirements and expectations of practically every …

The purpose of this article is to investigate the impact of web 2.0 factors affecting the tourism
and customer decision making. The emergence of the web 2.0, it became an enormous …

A wealth of new digital technologies have enhanced the reach of marketers and enabled
them to interact with consumers in a big way in emerging markets like India. The onset of the …

Bu tez, sosyal medya ve geleneksel medyanın marka bilinirliği üzerindeki etkilerine göre
karşılaştırmayı amaçlamaktadır. Tezin odak noktası, sosyal medya pazarlamasının …

In the present scenario, successful firms and brands incline to have a healthy social media
presence. A firm's presence act as a signal to the search engines that the firm's products and …