Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global
economic situation, this study examines the impact of customer attitudes toward negative …

In this study, the authors propose a flexible framework to assess customer lifetime value
(CLV) in the consumer packaged goods (CPG) context. They address the substantive and …

Consumers replace their smartphones more frequently, with their increasing requirements
for better functions, superior performance, and fancier appearance. The pursuit of …

Cloud computing is a radically innovative information technology (IT) that has been widely
commercialized, but understanding its adoption by a firm has been a mystery. Cloud …

In this study, we propose a flexible framework to assess Customer Lifetime Value (CLV) in
the Consumer Packaged Goods (CPG) context. We address the substantive and modeling …

Knowing what to sell, when to sell, and to whom to sell is essential buyer behavior insight to
allocate scarce marketing resources efficiently and effectively. Applying the theory of …

Over the past 25 years as a marketing academic, I have been fortunate to have collaborated
with various researchers and firms and have contributed to the advancement of the …

This dissertation contains three empirical essays on the role of attention in consumer choice.
The models developed in this dissertation propose that attention reveals moment-to-moment …

Over the past 25 years as a marketing academic, I have been fortunate to have collaborated
with various researchers and firms and have contributed to the advancement of the …