This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …

Purpose A comprehensive operational framework is proposed to explain young
consumers'(ie generations Y and Z) engagement with brands on social media sites (SMSs) …

Corporate social responsibility (CSR) has become increasingly important for companies in
recent years. On the one hand, regulatory frameworks require the disclosure of measures for …

As social media tools become more popular at all levels of government, more research is
needed to determine how the platforms can be used to create meaningful citizen …

Social media have been increasingly used by sports organizations to communicate with the
public. This study explored the Twitter-using practices of National Basketball Association …

This study aims to explore the relationships between Instagram user characteristics and
color features of their photos. Based on the assumption that individuals who are similar in …

Twitter provides an important channel for brands to seed electronic word of mouth (eWOM)
by followers retweeting brand messages, but prior research has not established a theoretical …

Peran Social Networking Sites dalam komunikasi yang berlangsung menjadi lebih mudah
terutama untuk membangun stakeholder manajemen dan stakeholder engagement, serta …

Community sport foundations (CSFs), like other non-profit organizations, are increasingly
employing social media such as Twitter to communicate their mission and activities to their …

This study uses an innovative measure, the Semantic Brand Score, to assess the interest of
stakeholders in different company core values. Among others, we focus on corporate social …