The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …

Purpose Although Generation Y consumers contribute significantly to the luxury market, still
there is a limited amount of research conducted to explain their luxury consumption …

Recently, the trend of sharing economy has gained popularity in fashion, particularly among
millennials. Few studies in the past have focused on sharing economy in the clothing …

In recent years, there has been a paradigm shift in the luxury realm as consumers are
increasingly inclined toward sustainable orientation. Yet, very few studies have been …

Purpose Generation Y consumers are the key drivers for luxury market growth in the future.
Yet, very few studies have been performed to understand Gen Y consumers' luxury …

In the last few years, a radical shift has been observed in luxury consumption behavior,
particularly in millennials who are increasingly inclined toward sustainability. There has …

Purpose This study aims to explore the relationship between consumers' religiosity, their
perceived functional, individual and social value of luxury and their luxury purchase …

Purpose Although India is home to the world's largest millennial population, so far, hardly
any studies exist that explain the key drivers leading to the luxury goods consumption …

In the last few years, there has been an increase in a tendency towards the sharing
economy. The purpose of this study is to identify the role of conspicuous value, attitude …

This exploratory work investigates the burgeoning integration of 'cradle to cradle'practices
into primary strategic activities of procurement, production and sales by ten London based …