The interactive mobile social media advertising: an imminent approach to advertise tourism products and services?
Marketing tourism products traditionally were confined to conventional advertising tools.
With the enhancement of mobile technologies and the emergence of social networking sites …
With the enhancement of mobile technologies and the emergence of social networking sites …
Effectiveness of e-learning: the mediating role of student engagement on perceived learning effectiveness
R Panigrahi, PR Srivastava… - Information Technology & …, 2021 - emerald.com
Purpose This study extends the literature on the effectiveness of e-learning by investigating
the role of student engagement on perceived learning effectiveness (PLE) in the context of …
the role of student engagement on perceived learning effectiveness (PLE) in the context of …
Customer engagement: a systematic review and future research agenda
Customer engagement (CE) is an emerging research area that is receiving considerable
attention not only from the management practitioners but the academicians as well …
attention not only from the management practitioners but the academicians as well …
The influence of corporate social responsibility on consumer purchase intention: the mediating role of consumer engagement via social media
Corporate Social Responsibility (CSR) has become a vital factor in how organizations run
their businesses. Consumers are becoming more aware of it and are expecting it from …
their businesses. Consumers are becoming more aware of it and are expecting it from …
The motivations for and well-being implications of social media use at work among millennials and members of former generations
Working life has digitalized considerably in recent decades and organizations have taken
into use new forms of collaborative technologies such as social media platforms. This study …
into use new forms of collaborative technologies such as social media platforms. This study …
[PDF][PDF] The effect of user-generated content quality on brand engagement: The mediating role of functional and emotional values
User-generated content (UGC) and online customers' brand engagement are gaining
popularity and becoming essential tools in improving the online business. Considering its …
popularity and becoming essential tools in improving the online business. Considering its …
Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective
Purpose While the usage of social media reviews has become increasingly popular in
recent years, few studies in this context of Bangladesh have investigated its impact on …
recent years, few studies in this context of Bangladesh have investigated its impact on …
Factors influencing users' post replying behavior in a senior online community: an empirical investigation
Senior online communities (SOCs) have become an important venue for older people to
seek support and exchange information. While online community engagement has been …
seek support and exchange information. While online community engagement has been …
Understanding social media discontinuance from social cognitive perspective: Evidence from Facebook users
Based on social cognitive theory, this study proposes a research framework to investigate
two different social media discontinuance behaviours: reduced usage and abandoned …
two different social media discontinuance behaviours: reduced usage and abandoned …
Young consumer engagement at the bottom of pyramid: applying SOR framework in e-commerce context
Purpose This study aims to identify the key drivers of consumer engagement in e-commerce
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …