Prevalent human rights violations in supply chains have tarnished apparel retailers'
reputations, heightening skepticism toward CSR communication. We examine the effect of …

Purpose Corporate social responsibility (CSR) has received significant attention and has
become a global trend that challenges the role of business. The purpose of this study is to …

In view of increasing demand for environmental initiatives from consumers, corporations
have actively created green advertising to demonstrate their commitment to the environment …

Recent studies have shown that consumers' perception of the environmental sustainability of
a product can be cultivated as a unique competitive advantage. The exhibition industry is the …

The research studies the impact of the COVID-19 pandemic on the message strategies of TV
advertisements. Taylor's Strategy Wheel and narrative transportation theory are used as …

Purpose Fast fashion brands in Asia are increasingly incorporating corporate social
responsibility (CSR) into their business strategies in response to the mounting …

In the realm of marketing, capturing the attention of Millennials and Generation Z individuals,
known for their short attention spans and ad-skipping tendencies, presents a formidable …

The popularity of social media platforms changed influencer marketing. Social media
influencers also became opinion leaders. Brands can choose between traditional celebrities …

Purpose This study aims to explore the relationship between personal innovativeness,
perceived symbolic value and green purchase intentions within the context of sustainable …

Parallel to the upswing in the modern environmental movement, 5companies and brands
have emphasized green attributes and imagery to sell qualities of the natural world …