Purpose YouTube's vast and engaged user base makes it central to firms' digital marketing
effort. With extant studies focusing on viewers' post-view engagement behavior, however …

Short videos have been increasingly prevalent around the globe and have become an
important channel for users to share product and service information and for marketers to …

Introducción: Esta investigación examina la tipología del consumo de los vídeos más
reproducidos en YouTube en relación con las primeras etapas de la crisis del coronavirus …

[ES] El objetivo de este trabajo es determinar el volumen de vídeos sobre Covid-19
publicados y difundidos a través de YouTube y relacionados directa o indirectamente con el …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Based on the attention economy theory, this study used the regression analysis method to
analyse the effect of online video information entertainment on audience attention's breadth …

The journalism profession has changed dramatically in the digital age as the internet, and
new technologies, in general, have created new working conditions in the media …

Recent works about science communication through online videos on YouTube have
focused mostly on categorization, content description, and the video's approach to scientific …

In today's digital media environment, search engines constitute a significant gateway to
news and an important source of traffic for online news outlets worldwide, identifying the …

The increasing prevalence of news snacking–that is, the brief, intermittent attendance to
news in mainly digital and mobile media contexts–has been discussed as a problematic …