This Handbook contains a unique collection of chapters written by the world's leading
researchers in the dynamic field of consumer psychology. Although these researchers are …

People's judgments and decisions are typically based on only a small subset of the
knowledge they could potentially apply. Furthermore, when they receive new judgment …

The Social Psychology of Consumer Behavior brings together the most promising and
theoretically fruitful research developments by internationally renowned scholars, whose …

In the last several years, marketers have started to use “nonidealized” models in
advertisements (ie,“Dove's Campaign for Real Beauty”). Little is known, however, about the …

The impact of media communications on attitude formation and change clearly depends on
how the messages are comprehended. Although the role of comprehension processes in …

The emergence of social media has increased consumer–brand connectedness and raised
awareness of societal issues such as diversity and inclusion (D&I). This means that brands …

Consumers may bring two implicit theories to bear on their interpretation of an
advertisement: the theory that communications in general are intended to be informative and …

This meta-analysis of 49 studies, yielding 88 effect sizes (n= 10,215), examined the effect of
negative stereotypes of Blacks in media on consumers' attitudes. The results from the …

This study investigates the effects of accuracy motivation and need to evaluate on online vs.
memory-based attitude formation and attitude–behavior consistency. Results show that …

Research on minority appearances in advertising has suggested that racial minorities need
to be not only more numerically represented but more appropriately portrayed in a variety of …