Due to digital innovations, retailing is undergoing radical changes. Scholars have proposed
frameworks to address outcomes of implementing technology eg, an increased customer …

Efforts to measure customer experiences (CX) in multifaceted, omnichannel, retail contexts
are crucial but lacking research guidance. Prior service quality literature has established …

The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …

The world of retailing is being reimagined and transformed at breakneck speeds due to new
technologies, as well as due to changes in consumer purchasing behavior resulting from the …

Omnichannel retailing: exploring future research avenues in retail marketing and distribution
management | Emerald Insight Books and journals Case studies Expert Briefings Open …

This study synthesises current understanding and developments in omnichannel marketing,
provides a comprehensive and structured review of this domain, and suggests future …

The widespread diffusion of digital technologies along with evolving consumer behaviors
and requirements have fostered the emergence of omnichannel businesses, ie, firms that …

Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire
market structure and shopping behaviors across the world. While shoppers rushed toward e …

The ways in which emergent technologies are disrupting retailing are manifold. The Internet,
social media, mobile technologies, augmented reality, artificial intelligence, robotics, and …

While click and collect (C&C) is a growing omni-channel grocery shopping model spreading
out in Europe and in the US, little attention has been paid to the design of convenience …