In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

Disability is one of the largest minority groups, with a spending power of approximately£
273bn every year. Consequently, many advertisers are now weaving people with disabilities …

Since the 1990s, the marketing literature has seen the emergence of research dedicated to
consumers with disabilities (CWD). This work is mostly based on the social model of …

Television (TV) series have emerged as the quintessential entertainment product in popular
culture, amplifying their potential for affecting stereotypical representations. However, how …

This paper presents an analysis of macro-level discourses of age, gender and sexuality in a
meso-level consumer discussion from social media revealing how gender ideology and …

Stigma-leveraging and stigma-disrupting messages are commonly used to promote
stigmatized products. However, the relative effectiveness (persuasiveness) of these two …

Purpose This study aims to examine Braille usage among consumers with visual
impairments, investigating motivations and addressing inherent challenges …

This paper attempts to investigate the meaning of inclusivity in Pond's Indonesia
Ads:“Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop …

Brand activism is an emerging strategy aimed at fostering social sustainability in fashion.
Despite efforts in inclusivity concerning diverse races, colours, and body shapes in model …

Las discapacidades invisibles o discapacidades no aparentes u ocultas refieren a
condiciones médicas que afectan al funcionamiento diario de una persona y su capacidad …