Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

This study supplies contributions to the existing literature with a state-of-the-art bibliometric
review of sustainable industrial and operation engineering as the field moves toward …

Purpose This study aims to critically review the emerging technological developments and
digitalization efforts in the hospitality and tourism (HT) industry and discuss the implications …

Abstract Supply Chain Risk Management (SCRM) is a rapidly growing field of research
encompassing identification, assessment, mitigation, and monitoring of the risks or …

This study provides a holistic and systematic review of the literature on the utilization of
artificial intelligence (AI) in the banking sector since 2005. In this study, the authors …

Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

Although the metaverse is still in the early stages of development and implementation, it has
the potential to revolutionize the way how businesses can interact with customers through …

Purpose The development of mobile technology has changed the traditional financial
industry and banking sector. While traditional banks have adopted artificial intelligence (AI) …

Purpose The use of artificial intelligence (AI) in the workplace is on the rise. To help advance
research in this area, the authors synthesise the academic research and develop research …