Marketing and consumer research use a variety of data and electronic measurement
devices for research, theory-building, and applied decision-making. Managing data deluge …

The latest effort in delivering computing resources as a service to managers and consumers
represents a shift away from computing as a product that is purchased, to computing as a …

The study aims to examine the publications related to digital marketing published in 1985-
2021 with the social network analysis method and to reveal the research trends in the digital …

This book discusses modern hotel marketing management with various tricks and secrets to
improve hotel performance that marketers rarely know today. Digital marketing and …

This study aims to examine and analyse the effect of ease of shopping, online customer
reviews and perceptions of maslahah on online shopping decisions among UINSI and …

Finnish start-ups that operate in the energy sector, face the challenges of performing in a
limited national market, which forces them to seek for foreign revenues and enhance …

Praise Gratitude, we always pray to the presence of the One and Only God for the
abundance of His grace and guidance so that we can finish making this book. Tourism is a …

Alabado sea la Gratitud, siempre oramos a la presencia del Único Dios por la abundancia
de Su gracia y guía para que podamos terminar de hacer este libro. El turismo es un sector …

ASOAGROQ es un almacén abastecedor de insumos agrícolas, nace de la unión de varias
asociaciones donde incorpora sus actividades económicas en el cantón Quero Provincia de …

The evolution of the IoT technologies is spectacular in recent years, from simple devices
able to receive messages and to count the number of steps, to complex devices which get …