Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

Poverty is associated with a wide range of counterproductive economic behaviors. Scarcity
theory proposes that poverty itself induces a scarcity mindset, which subsequently forces the …

The purpose of this research is to contribute to an understanding of the trends and impacts
of the COVID-19 pandemic on consumer buying behaviour. The results document changes …

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the
short-and mid-term, to which businesses have to adapt. Some retailers have reacted to the …

Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus
about what constitutes this state or about its consequences for consumers. Indeed, while …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shopping by …

Promoting Covid-19 Vaccination in the United States Consumer research and behavioral
economics suggest 12 key strategies for effective vaccine promotion. We should combine …

The COVID-19 pandemic has been a chance and a boost for those retailers that develop
their online profile. This new context can raise privacy issues on the consumer side. For this …

Green purchase behaviour is receiving a growing attention in the academic community, as
understanding it is crucial for the growing number of companies developing and marketing …

The over-purchasing and hoarding of necessities is a common response to crises,
especially in developed economies where there is normally an expectation of plentiful …