Although automated vehicles (AVs) could offer a potentially effective solution to improving
road safety, the benefit associated with AVs can be realized only when the public intend to …

Lately, the online social media have revolutionized communications and consequently the
marketing of tourism destinations and businesses. The area is rapidly evolving and the …

Studies about augmented reality (AR) largely discuss the design of applications and
adoption behaviours of the AR system. Attempts to understand user experiences with AR are …

The purpose of this study is to explore the impacts of temporal, explanatory, and sensory
cues on customers' perceived usefulness and enjoyment toward restaurant online reviews …

This study aims to explore the influence of free delivery and free returns on the purchasing
and return behaviour of real e-customers in the marketplace. To accomplish this goal, we …

Purpose Mobile Facebook (m-Facebook) creates many business opportunities for brands
and firms while increasingly drawing interest in scientific literature. However, research is …

This study approaches the question of whether on-line shopping preferences differ from a
gender perspective. Data is collected by the means of an on-line survey (n= 170) in which …

Gender has frequently been identified as one of the key attributes and predictors in
developing marketing strategy. This study examines the moderating role of gender in the …

Shopping on the Internet enables consumers to search for information on products or
services and make purchases through direct interaction with online retailers. This study …

Despite the prominent use of sexual appeals in advertising, little is known about how
consumers process messages that contain explicit versus implicit sexual appeals. This …