This study surveys small retail pharmacies to examine the relationship between managers'
perceptions of local market environments, their stated assortment policies, and their reported …

The merchandise assortment plays a fundamental role in retailing; it conveys the positioning
of the retailer, and is a key determinant of image and patronage. However, existing literature …

This study examines the role of marketing mix on brand switching among Malaysian
smartphone users. It also investigates the mediating role of brand effect on the relationship …

Retail assortments can have important and systematic effects on industry performance and
consumer welfare by trading off brand choice, SKU choice and price. Supermarket retailers …

Les relations producteurs-distributeurs sont, en France, un sujet d'actualité. Si de nombreux
travaux les ont étudiées sous l'angle singulier de la négociation commerciale, il n'en va pas …

Many analysts claim that global systems of information management have become
singularly important in explaining market transformation. In contrast, an entrepreneurial …

CUSTOMERS’ PERCEPTIONS OF THE MARKETING MIX AND THE EFFECT ON
MALAYSIAN HYPERMARKETS’ BRAND LOYALTY BY KHOO CHONG HENG KUIT Page 1 …

A highly volatile and uncertain environment has accelerated the operational speed of supply
chains, with an increasing number of manufacturers implementing quicker and more flexible …

This study develops and tests a model of how category assortment, category stock level and
within-category stock allocation decisions might affect category sales and stock turnover and …

Suggests that gaps exist between the product ranges or lines offered by manufacturers and
the assortments selected and stocked by retailers. Looks at the extent to which differing …