Purpose This study aims to develop and test a new research model of consumer response to
celebrity transgression. It examines the effects of celebrity past transgression and …

Athlete scandals are of broad and current interest in the sport industry and literature. Based
on brand relationship theory, the present research, consisting of Studies 1 and 2, concerns …

Purpose Marketers and brand managers are subject to reputational crises when their
endorsers are involved in scandals. To effectively manage such crises, it is imperative to …

Purpose The purpose of this research is to examine how pre-scandal associations and
scandal types interactively influence consumer judgment and negative electronic word-of …

This article had two primary goals. The first goal was to update the previous study regarding
the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The …

Purpose The purpose of this study is to investigate the effects of sport scandals on consumer
perceptions of the associated sponsors and sport and to provide a typology of sport celebrity …

This research addresses how positive and negative publicity about athlete endorsers
influences motivational mechanisms (appetitive and aversive) underlying cognitive and …

This research attempted to examine the tolerant responses of sport fans to scandalized
athletes by drawing on fans' self-serving bias and attribution theory. To this end, we …

Research question News about celebrity athlete transgressions is nearly an everyday
occurrence in today's media channels. Whether the public stigmatizes these individuals as a …

PURPOSE The purpose of this study was to synthetically explore different communication
strategy patterns that are dependent on the events and stakeholders, which include …