This chapter surveys the theory of international tax competition and coordination, which,
matching the increasing policy importance of the topic, has grown substantially over the last …

Marketing is an applied science that tries to explain and influence how firms and consumers
behave in markets. Marketing models are usually applications of standard economic …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …

In a (first price) all-pay auction, bidders simultaneously submit bids for an item. All players
forfeit their bids, and the high bidder receives the item. This auction is widely used in …

An important question that firms face in advertising is developing effective media strategy.
Major improvements in the quality of consumer information and the growth of targeted media …

We present an analytical framework for understanding what makes a product category more
conducive for store brand introduction. We also investigate market characteristics that help …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

Pressure continues to build on the operations management function to facilitate system and
firm level benefits. In the online marketplace, one area of growing interest is that of product …

Retailers introduce private labels in a category not only to gain profits directly from the
private label but also to use as a strategic weapon to elicit concessions from the national …

Given that information technology (IT) security has emerged as an important issue in the last
few years, the subject of security information sharing among firms, as a tool to minimize …