Experiential learning (EL) is a pedagogical approach in which students are given the
opportunity to apply conceptual knowledge to practical situations (Muir & van der Linden …

Firms that introduce new products often conduct market research to reduce the substantial
uncertainty in demand. When a fixed budget is assigned to marketing-oriented activity …

Government funding shortages are changing the financial landscape of collegiate athletic
programs. Athletic administrators struggling to discover alternative financial sources have …

vii in creating a dedicated following that in turn helped increase attendance at our
competitions. We received many compliments from various administrators in the athletic …

Collegiate-based emergency medical services (EMS), designed primarily to provide pre-
hospital basic life support and emergency services, are venues by which nurses and other …