Purpose The purpose of this paper is to present various quality constructs, their application,
success and shortcomings, in higher education (HE) services. Design/methodology …

An increasing amount of scholarly literature exists that examines the relationship between
students and universities, and their role in university governance and quality assurance of …

Students studying at universities in England have been defined as customers by the
government since the introduction of student tuition fees. Although this approach has been …

Digital technologies are now an integral aspect of the university student experience. As
such, academic research has understandably focused on the potential of various digital …

This article first offers a survey of what has become an area of increasing interest in higher
education: the rise of the so-called 'student-consumer'. This has been linked in part to the …

Due to COVID-19, universities with limited expertise with the digital environment had to
rapidly transition to online teaching and assessment. This transition did not create a new …

Intensifying marketisation across higher education (HE) in England continues to generate
critical commentary on the potentially devastating consequences of market logic for …

This study's aim was to investigate a hypothesized model examining the associations
between students' perceptions of the quality of their relationship with their educational …

This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …

Although research on branding in higher education has grown, a specific focus on internal
branding in this sector is still scarce. Brand support by mid-level administrative staff and …