This paper addresses how market orientation (MO) is conceptualised in the higher
education (HE) literature. A search of major research databases with multiple keywords was …

The concept of customer-brand relationship (CBR) is becoming increasingly important.
However, the description of what constitutes student–university brand relationship is …

Although innovation ambidexterity is a critical factor for a firm's long-term success,
particularly in high-tech firms operating in a dynamic environment, limited research offers …

This paper attempts to empirically examine the determinants of service export in selected
developing Asian countries (China, Hong Kong, South Korea, India, Iran, Indonesia …

The fashion industry, inherently characterised by innovation and disruption, is rapidly
evolving. A transformation is being witnessed in how the fashion fraternity is communicating …

Konsep branding pada universitas dapat memberikan reputasi yang baik untuk universitas
baik dari segi pelayanan maupun fasilitas yang diberikan kepada para calon …

This study aims to investigate the direction and strength of the relationships among service
recovery, relationship quality, and brand image in higher education industries. This research …

This study attempts to investigate the effects of customer value specifically the relational
value towards customer brand relationship stickiness in Malaysian public higher education …

There is a link between market orientation (MO) and higher education institution (HEI)
performance. However, conceptualisations of MO in a HEI context are limited in their …

Higher education institutions are increasingly concerned about accreditation. Although
sustainable market orientation (SMO) bears on academic accreditation, to date, no study has …