Informed by a new theoretical framework that assigns a key role to cultural tasks (culturally
prescribed means to achieve cultural mandates such as independence and …

Written specifically for teachers in training, Motivating Students to Learn offers a wealth of
research-based principles on student motivation for use in the classroom. Positioning the …

Giving to others is individually costly, yet generates benefits to the recipient. Such altruistic
behavior has been well documented in experimental games between unrelated, anonymous …

Electronic word-of-mouth (eWOM) communication on social media has revolutionized how
travelers search for and share information and how they interact with one another digitally …

Hierarchy can be conceptualized as objective social status (eg, education level) or
subjective social status (ie, one's own judgment of one's status). Both forms predict well …

This article offers a novel perspective on self-construal theory. Self-construal concerns how
individuals understand who they are in relation to the broad set of cultural influences in …

An examination of the assumptions underlying identity conceptualizations in psychology of
self indicates the assumptions are based on an independent, individualistic view of self. If …

Modern information technology (IT) features aimed at helping users can also increase the
complexity of IT. The impact of this emergent complexity on employee behavior remains …

The present research shows that, when making choices, working-class Americans are more
affected by others' opinions than middle-class Americans due to differences in independent …

Over the last few decades, cultural-psychological work has made significant progress.
Focusing primarily on east asians and north americans, researchers have provided …