The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

Drawing on an integrated framework of service quality theory, this study develops and
demonstrates a mediation-moderation model of airline service quality that influences the …

Understanding customer behaviour is critical to retaining loyal customers and attracting new
ones when considering an airline brand. Most airlines have frequent-flyer programs (FFPs) …

The purpose of this study was to explore the effect of customer relationship management
(CRM) dimensions on employee-based brand equity. By looking at the past literature, it can …

Our paper investigates whether calling orientation and work engagement (WNG) mediate
the link between job crafting and cabin attendants' critical work-related performance …

The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

Within the context of the airline industry, this study offers an integrated approach measuring
the effects of internal brand communication, brand-centered training, transformational …

This study examined the role of workplace social support from supervisors and co-workers
on work engagement of nurses in the private healthcare sector in Bangladesh through the …

Purpose This study aims to fill several gaps in the literature. First, it examines the Umrah
industry from the supply side, investigating the pivotal factors for travel agencies' …