Mode of questionnaire administration can have serious effects on data quality

A Bowling - Journal of public health, 2005 - academic.oup.com
Background One of the main primary data collection instruments in social, health and
epidemiological research is the survey questionnaire. Modes of data collection by …

Older consumers, digital marketing, and public policy: A review and research agenda

D Nunan, ML Di Domenico - Journal of Public Policy & …, 2019 - journals.sagepub.com
Addressing the challenges created by rapidly aging populations is a topic of intense interest
for marketers, policy makers, and researchers. However, relatively little research has been …

[图书][B] International handbook of survey methodology

ED De Leeuw, J Hox, D Dillman - 2012 - api.taylorfrancis.com
Taking into account both traditional and emerging modes, this comprehensive new
Handbook covers all major methodological and statistical issues in designing and analyzing …

[图书][B] Basics of social research

WL Neuman - 2007 - academia.edu
A1l rights resened. No part of the material protected by this copr r-ight t] ottcr-mav be
rcproduced or utilized in an, u for,-, r or by any means, electronic or mechanical, including …

The effect of rating scale format on response styles: The number of response categories and response category labels

B Weijters, E Cabooter, N Schillewaert - International Journal of Research …, 2010 - Elsevier
Questionnaires using Likert-type rating scales are an important source of data in marketing
research. Researchers use different rating scale formats with varying numbers of response …

[图书][B] Designing and conducting health surveys: a comprehensive guide

LA Aday, LJ Cornelius - 2011 - books.google.com
Designing and Conducting Health Surveys is written for students, teachers, researchers, and
anyone who conducts health surveys. This third edition of the standard reference in the field …

Asking questions about behavior: Cognition, communication, and questionnaire construction

N Schwarz, D Oyserman - The American Journal of Evaluation, 2001 - Elsevier
Evaluation researchers frequently obtain self-reports of behaviors, asking program
participants to report on process and outcome-relevant behaviors. Unfortunately, reporting …

[图书][B] The total survey error approach: A guide to the new science of survey research

HF Weisberg - 2009 - books.google.com
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet
optimistically titled The New Science of Public Opinion Measurement. At the time, though …

[PDF][PDF] Antworttendenzen in standardisierten Umfragen

K Bogner, U Landrock - Mannheim, GESIS–Leibniz Institut für …, 2015 - ssoar.info
Antworttendenzen liegen vor, wenn in standardisierten Umfragen die erhobenen bzw.
berichteten Werte der Befragten von den tatsächlichen, wahren Werten systematisch …

[图书][B] Die Befragung in der Medien-und Kommunikationswissenschaft

W Möhring, D Schlütz - 2010 - Springer
Die technischen Entwicklungen der zurückliegenden Jahre haben sich auch auf das
Instrument der quantitativen Befragung ausgewirkt. Neben einer Vielzahl neuer …