Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

M Azhar, R Ali, S Hamid, MJ Akhtar… - Future Business Journal, 2022 - Springer
The present study intends to unwrap the influence of social media electronic word of mouth
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …

Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction

CH Liu, JS Horng, SF Chou, TY Yu, MT Lee… - Journal of Retailing and …, 2023 - Elsevier
The application of marketing strategies and advance technology to encourage customers'
sustainable behaviour intentions is a critical issue and is receiving increasing attention in …

Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh

S Mondal, AAT Hasan - South Asian Journal of Marketing, 2024 - emerald.com
Purpose The purpose of this paper is to explore factors and their impacts influencing online
grocery shopping intentions among customers in the post COVID-19 situation. Moreover, the …

Values and information publicity shape tourists' intentions to visit green hotels: an application of the extended value-belief norms theory

I Waris, A Iqbal, R Ahmed, S Hashim… - … of Environmental Quality …, 2024 - emerald.com
Purpose The unsustainable practices of hotels have greatly contributed to ecological
imbalances, encompassing excessive energy and water consumption, improper waste …

Why should hotels become more environmentally friendly? Does gender matter in customer feedback?

J Ru-zhe, S Aujirapongpan, K Phetvaroon… - ABAC …, 2023 - assumptionjournal.au.edu
A year after the Coronavirus 2019 (COVID-19) pandemic, the hotel industry is showing signs
of recovery. Environmental issues have also increased the pressures on this sector. As such …

Theory of repeat purchase behavior (TRPB): a case of green hotel visitors of Bangladesh

AAT Hasan - International Journal of Tourism Cities, 2023 - emerald.com
Purpose This study aims to explore customers' green hotel revisit behaviors, proposing the
theory of repeat purchase behavior. Design/methodology/approach An empirical study is …

Effects of COVID-19 pandemic areas on green hotel consumption: exploring the congruence effect between location and timing

J Feng, Z Tong, W Feng - Journal of Sustainable Tourism, 2024 - Taylor & Francis
In the post-pandemic era, tourists are increasingly interested in sustainable consumption,
particularly focusing on green hotels. Given the ongoing endemic nature of COVID-19, our …

Exploring factors influencing smart tourism destination visiting behaviors in a historic country: a theory of e-consumption behavior

AAT Hasan, MM Rahman, MO Gani - European Journal of …, 2024 - emerald.com
Purpose This study aims to explore factors that influence tourists' visiting behaviors towards
smart tourism destinations (STDs) by extending the theory of planned behavior …

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

M Bordian, I Gil-Saura, G Berenguer-Contri… - Journal of Marketing …, 2024 - Springer
The aim of this paper is to study the impact of sustainable practices and relational innovation
on guests' perception of value co-creation and brand equity. Moreover, the existence of …

The Impact of Green Service Quality on Consumers' Intentions to Revisit Green Hotels Based on Theory of Planned Behavior

M Mohammed, S Zhou… - Journal of Quality …, 2024 - Taylor & Francis
This study investigates the impact of green lodging service quality (GLSERV) on consumers'
intentions to revisit green hotels based on the theory of planned behavior (TPB) in the …