Societal marketing emerged in the early 1970s, promising a more socially responsible and
ethical model for marketing. While the societal marketing concept has attracted its adherents …

Corporate Reputation (CR) is essential to value generation and is co-created between a
company and its stakeholders, including supply chain actors. Consequently, CR is a critical …

We examine the effect of a firm's relations with its nonfinancial stakeholders, including its
employees, suppliers, customers, and communities, on the persistence of both superior and …

A wide variety of scientific and semi-scientific publications state that (amorphous) constructs
like corporate reputation may cause sustainable profits. The reason for their interest in …

Despite considerable interest in the nature and role of marketing using a service perspective
[Vargo S., Lusch R. Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1 …

Abstract Information disclosure is a common regulatory tool designed to influence business
behavior. A belief is that transparency can provoke learning and also positive institutional …

Purpose–Theory has made many assumptions about the consequences of a “good”
corporate reputation. The aim of this paper is to provide evidence of the effect of a positive …

Acknowledging the increasing attention in the literature devoted to the incorporation of
ethical considerations into consumers' purchase decisions, this paper explores the notion of …

For too long, business has focused on short-term cost advantages through low-cost country
sourcing with little regard for the longer-term implications of global sustainability. Purchasing …

Corporate reputation is decisive for stakeholders' supporting or repelling behavior and,
therefore, one of firms' most valuable intangible resources. Drawing on signaling theory, this …