Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
CMK Cheung, DR Thadani - Decision support systems, 2012 - Elsevier
The notion of electronic word-of-mouth (eWOM) communication has received considerable
attention in both business and academic communities. Numerous studies have been …
attention in both business and academic communities. Numerous studies have been …
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
K Kang, J Lu, L Guo, W Li - International journal of information …, 2021 - Elsevier
Interactivity, which is a key characteristic of the live streaming commerce environment,
fosters users' active attitudes and behaviors in communications and transactions. However …
fosters users' active attitudes and behaviors in communications and transactions. However …
Assessing factors influencing technology adoption for online purchasing amid COVID-19 in Qatar: moderating role of word of mouth
The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …
this disaster, digital technology users have faced the necessity to adopt and use specific …
Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies
MM Mariani, SF Wamba - Journal of Business Research, 2020 - Elsevier
The advent and development of digital technologies have brought about a proliferation of
online consumer reviews (OCRs), ie, real-time customers' evaluations of products, services …
online consumer reviews (OCRs), ie, real-time customers' evaluations of products, services …
Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation
Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …
What makes a useful online review? Implication for travel product websites
Z Liu, S Park - Tourism management, 2015 - Elsevier
While the proliferation of online review websites facilitate travellers' ability to obtain
information (decrease in search costs), it makes it difficult for them to process and judge …
information (decrease in search costs), it makes it difficult for them to process and judge …
Predicting the “helpfulness” of online consumer reviews
Online shopping is increasingly becoming people's first choice when shopping, as it is very
convenient to choose products based on their reviews. Even for moderately popular …
convenient to choose products based on their reviews. Even for moderately popular …
What drives purchase intention for paid mobile apps?–An expectation confirmation model with perceived value
While many reports predict huge growth potential for the mobile application (app) market,
little is known about user intention to purchase paid apps. This study amends the …
little is known about user intention to purchase paid apps. This study amends the …
[PDF][PDF] Digital transformation in operations management: Fundamental change through agency reversal
S Angelopoulos, E Bendoly… - Journal of …, 2023 - research.tilburguniversity.edu
The emergence of digital technologies across all aspects of operations management (OM)
has enabled shifts in decision making, shaping new operational dynamics and business …
has enabled shifts in decision making, shaping new operational dynamics and business …