How can we increase the acceptance of artificial intelligence (AI) coaching advice? Across
five studies (N= 3, 780), we document that people perceive AI advice as more helpful if …

Referral reward programs (RRPs) are an emerging method of attracting new customers.
These programs are not only efficient but are also believed to attract customers of higher …

This paper aims to investigate how AI disclosure affects user engagement intention. We try
to comprehensively explore the fundamental mechanisms behind AI disclosure and user …

Under the context of the online referral reward program (ORRP), this research explores the
effect of consumers' regulatory focus (promotion-focused vs. prevention-focused) on their …

Referral reward programs (RRPs), considered as a form of stimulated word-of-mouth
(WOM), provide incentives to existing customers to bring in new customers. The research …

Peer-to-peer platforms, such as Uber and Airbnb, are increasingly leveraging referral
programs to attract new suppliers in addition to new customers (aka supplier-get-supplier …

Purpose This study investigates the effects of two types of self-disclosure by influencers (ie
personal self-disclosure and professional self-disclosure) on followers' parasocial …

Purpose Customer referral programs (CRPs) are popular; however, they often generate low
referral rates. The authors propose that certain CRP referral tasks may hinder consumers' …

Purpose The purpose of this study is to contribute to previous research on customer
relationships by quantitatively examining differences in the monetary benefits obtained by …

Purpose Addressing the significant differences between referral programs and traditional
promotional marketing, this paper aims to investigate and examine the impact of how reward …