This article provides a foundation for future marketing research on sustainable consumption
through the application of three prominent theoretical perspectives of consumer behavior …

Service organizations, emboldened by the imperative to innovate, are increasingly
introducing robots to frontline service encounters. However, as they augment or substitute …

Changing lifestyle and consumption pattern being the aftermath of growth and urbanization,
is putting a strain on environment and sustainable development. The consumption value …

Natural personal care products are gaining popularity due to their benefits in terms of health
and well-being. However, consumers are wary of these products and are guided by the fake …

The adoption and use of Artificial Intelligence (AI) are rapidly increasing (Borenstein and
Howard 2021) around the world. In Africa, AI creation and implementation are transforming …

Despite the proven capabilities of smartphone-based health care apps their adoption in
developing nations is still not encouraging. The present research attempts to understand the …

This paper investigates what encourages consumers to adopt a green electricity tariff. When
people decide to adopt an innovation, such as green electricity, they consider not only …

Purpose–This paper aims to investigate the relationship between religiosity and new
product adoption (NPA) among Muslim consumers. Design/methodology/approach–A total …

For business and environmental reasons, increased understanding of green consumer
behavior is essential. This paper addresses consumer adoption and non‐adoption of a high …

The purpose of this study is to investigate the influence of environmental Awareness and
attitude on green purchase intention towards green products of Turkish consumers, and the …