Artificial intelligence (AI) is affecting the daily lives of billions of media users (Wölker &
Powell, 2021). Algorithms are popular and effective tools utilized by companies online, but …

In the face of ongoing digitisation, The Markets for News examines how certain established
economic features of the news industry have persisted and what makes them such stable …

This article examines how change as a media management phenomenon is approached
and understood in the research fields of media management, media business and media …

This research was conducted to explain and understand how packaging practices brand
voice to develop SMEs and local brands to attract consumer interest. The method in this …

For the past two decades, mainstream legacy newspapers across the world have been
reeling from a deepening financial and economic crisis that has disrupted the industry …

This article assesses the ways in which media management research collaborates with
companies in the fields of media & technology, marketing, and market research. It examines …

Value co-creation as a research topic has received significant attention from marketing and
service management scholars. This extended view shifts away from the supplier-centric …

Digitalization is a new but a fast growing issue in media corporations. It is one of the hotspot
agendas of all media corporations regardless their ownership, year of establishments or the …

Wandel ist ein charakteristisches Merkmal für die Medienbranche und insbesondere für das
Medienmanagement. Viele Methoden für Change Management finden auch Anwendung in …