Despite being one of the fastest-growing digital assets in the present day, investment in
cryptocurrencies is still a matter of questionable interest. Therefore, the present study …

Purpose As no prior attempt has been made to investigate the role of weight-related teasing
(WRT) as a source of motivation towards impulsive purchase intention of weight loss dietary …

This study employs the Stimulus-Organism-Response (SOR) model to construct a new
mediation framework, examining the impact of Chinese stand-up comedians' language on …

Dietary supplements are prevalent and represent a huge (and still growing) global market.
Such products are intended to enhance health and wellness as well as to supplement diets …

Mediation analysis is widely applied in various fields of science, such as psychology,
epidemiology, and sociology. In practice, many psychological and behavioral phenomena …

Understanding the mechanisms through which consumers make purchase decisions
towards edible bird's nest (EBN) products is critical for producers of EBN products to trigger …

Under the background of economic globalization and COVID-19, online shopping has
gradually replaced offline shopping as the main shopping mode. In this paper, consumers' …

Abstract Using Stimulus-Organism-Response (SOR) model, the study examines whether two
environmental stimuli, freebie type'and focal item price', during a gourmet food estore sales …

Based on the theory of planned behaviour, this study investigates whether brand equity
influences the purchase intention for sports nutrition products among millennials in Ireland …

This study explored how fear influences attitudes, health consciousness, and purchase
intentions for the consumption of nutraceutical products in the post-COVID-19 pandemic …