The conceptualization of the dimensionality of corporate communication management: a systematic literature review

L Baz, I Agirre-Aramburu, G Azanza - Journal of Management History, 2024 - emerald.com
Purpose This paper aims to develop a conceptual framework for comprehending and
identifying the dimensions of corporate communication management (CCM) over time. To …

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

CSB Ngai, S Einwiller, RG Singh - Public relations review, 2020 - Elsevier
Global corporations publicize on social networking sites (SNSs) to foster dialogic
communication with publics as a form of building relationships. Yet the link between the …

The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics' acceptance of these strategies

CSB Ngai, Y Jin - Journal of business and technical …, 2016 - journals.sagepub.com
With their timely, interactive nature and wide public access, social media have provided a
new platform that empowers stakeholders and corporations to interact in crisis …

Cultural and global perspectives to relationship management in international public relations: The Sino-Chilean case study

C Labarca, P Ampuero Ruiz - International Communication …, 2021 - journals.sagepub.com
There is still debate on whether a global public relations model may be applied in any
cultural setting. This article contributes to this discussion by presenting empirical evidence …

How IKEA turned a crisis into an opportunity

SBC Ngai, J Falkheimer - Public Relations Review, 2017 - Elsevier
Abstract In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief
Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with …

Uncovering the role of strategic orientation in translating communication strategies to organizational performance: An analysis of practitioners from two Chinese …

X Wang, YHC Huang - International Journal of Business …, 2023 - journals.sagepub.com
Integrating strategic process theory and resource orchestration view, this study challenges
and extends the prior model supporting the direct effect of communication on organizational …

Innovating an integrated approach to collaborative eLearning practices in higher education: The case study of a corporate communication e-platform

CSB Ngai, WM Lee, PPK Ng, DD Wu - Studies in Higher Education, 2019 - Taylor & Francis
Despite considerable research in the higher education literature exploring the substantial
values of eLearning and collaborative learning as distinct practices, few empirical studies …

[图书][B] Discursive constructions of corporate identities by Chinese banks on Sina Weibo: An integrated sociolinguistics approach

W Feng - 2017 - Springer
Over the past half-century or so, identity, its construction and corporate identity construction
have emerged and flourished as a vibrant and inspiring realm of research not only attracting …

Exploring strategic public relations management in China: Current state and challenges

CA Yue - Asian Journal of Communication, 2019 - Taylor & Francis
Applying four generic principles that are most relevant to strategic public relations
management, this study examines the extent to which public relations is strategically …

Strategic public relations management in China

C Yue - 2016 - search.proquest.com
The purpose of this study was to explore the current status of the strategic public relations
management in China. This study is the first to apply the generic principles of excellent …