This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

This has long been the one book that students can rely on to get them thinking critically and
strategically about branding. This new fourth edition is no exception. THE definitive …

This study deepens our knowledge of organisational routines and activities in the innovation
process of low-and medium-technology (LMT) industries. To accomplish this, it explores how …

Purpose Drawing on information processing theory, the linkage between buffering and
bridging and the ability on the part of procurement to resolve demand–supply imbalances is …

Sourcing levers describe tactics to achieve sourcing targets for diverse categories of
materials or services. However, relevant research has been prevented inasmuch as the …

The construction industry in China is trying very hard to achieve sustainable development.
Meanwhile, it is important to balance the pursuit of stakeholders and addresses the …

This article reports the results of research that investigated long-term strategic relationships
between manufacturer and retailer brands, in the FMCG/supermarket industry, within New …

Purpose–The purpose of this paper is to determine the performance impact for small, local
retailers by the means of category management (CM) practice and implementation. The …

Статья посвящена относительно новому для российского рынка, но активно
развивающемуся подходу к управлению розничными продажами категорийному …

Purpose–The purpose of this paper is to explore supplier integration in the assortment
management of builders' merchants (BMs) by identifying potential factors enabling supplier …