The sharing economy in general and peer-to-peer (P2P) accommodations have attracted
the attention of academic researchers; research in this area has exponentially increased …

Artificial Intelligence (AI) now enables the mass creation of what have become known as
“deepfakes”: synthetic videos that closely resemble real videos. Integrating theories about …

Brands, both human and corporate, are increasingly communicating with their consumers
using emojis. The current work examines if and how these pictographs shape online brand …

Metadata such as the hashtag is an important dimension of social media communication.
Despite its important role in practices such as curating, tagging, and searching content, there …

Social media, based on information and communication technologies (ICTs), work as new
channels to exchange information among stakeholders and play role in improving …

Companies use social media to foster ongoing relationships with customers. One specific
way companies do this is by fostering brand communities through fan pages on social …

Climate change mitigation has been one of the world's most salient issues for the past three
decades. However, global policy attention has been partially diverted to address the COVID …

We suggest that text readability plays an important role in driving consumer engagement on
social media. Consistent with a processing fluency account, we find that easy‐to‐read posts …

Social media has become extremely influential when it comes to policy making in modern
societies, especially in the western world, where platforms such as Twitter allow users to …

Background: COVID-19 vaccination is considered a critical prevention measure to help end
the pandemic. Social media platforms such as Twitter have played an important role in the …