Demand creation for COVID-19 vaccination: overcoming vaccine hesitancy through social marketing

WD Evans, J French - Vaccines, 2021 - mdpi.com
The COVID-19 pandemic has led to millions of deaths and tested the capabilities of the
medical and public health systems worldwide. Over the next two years as more approved …

Increasing healthy food choices through nudges: A systematic review

R Vecchio, C Cavallo - Food Quality and Preference, 2019 - Elsevier
Food marketing strategies constantly use trendy messages, novel displays, colourful floor
decals, compelling store arrangements and other environmental triggers to exploit …

Predictors of investment intention in Indian stock markets: Extending the theory of planned behaviour

F Akhtar, N Das - International journal of bank marketing, 2019 - emerald.com
Purpose The purpose of this paper is to understand investment intention of prospective
individual investors in a developing country (ie India) by using the “Theory of Planned …

Transformative social marketing: co‐creating the social marketing discipline and brand

RC Lefebvre - Journal of Social Marketing, 2012 - emerald.com
Purpose–The purpose of this paper is to explore the field of social marketing. The field
needs to evaluate what works, and more importantly for it to prosper and remain relevant, it …

Social marketing's consumer myopia: Applying a behavioural ecological model to address wicked problems

L Brennan, J Previte, ML Fry - Journal of Social Marketing, 2016 - emerald.com
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

The meaning of risk-taking–key concepts and dimensions

JO Zinn - Journal of Risk Research, 2019 - Taylor & Francis
Dealing with and taking risks are central issues of current societies which had been
characterised by heightened debates and conflicts about risk (Beck, Giddens). Even though …

Littering behaviour: A systematic review

AH Chaudhary, MJ Polonsky… - International Journal of …, 2021 - Wiley Online Library
Littering is a widespread problem that has negative consequences for the wellbeing of
society and has been discussed in a wide range of subject areas. However, the lack of a …

A hierarchical model of social marketing

J French, R Russell-Bennett - Journal of Social Marketing, 2015 - emerald.com
Purpose–This paper aims to set out a new hierarchical and differentiated model of social
marketing principles, concepts and techniques that builds on, but supersedes, the existing …

Up, up and away: social marketing breaks free

S Dibb - Journal of Marketing Management, 2014 - Taylor & Francis
The social marketing literature has been dominated by questions about the field's legitimacy
along with the ethical and other implications of its relationship with commercial marketing. In …

[HTML][HTML] Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices

GJ Nowak, BG Gellin, NE MacDonald, R Butler - Vaccine, 2015 - Elsevier
Many countries and communities are dealing with groups and growing numbers of
individuals who are delaying or refusing recommended vaccinations for themselves or their …