Netnography: a research method to study supply chain members' interactions in online communities
AI Rynarzewska, L Giunipero - International Journal of Physical …, 2024 - emerald.com
Purpose The objective of this paper is to further the understanding of netnography as a
research method for supply chain academics. Netnography is a method for gathering and …
research method for supply chain academics. Netnography is a method for gathering and …