The key objective of this paper is to find out factors affecting market segmentation of fashion
house business in Bangladesh based on customer behaviour. For the purpose of the study …

Competition and contestation among commercial radio broadcasting are tight so that each
commercial radio has a clear character, specific and strong. The competition occurs both on …

Currently the target market traditional snack food called “borondong” of Majalaya-Bandung
only based on geographic region, with the target market in several areas around Bandung …

Purpose: This research presents the new marketing strategy concept with the customization
strategy as the specific consumer satisfied to be in line with the online service business …

Penelitian ini bertujuan untuk mengevaluasi segmenting, targeting, positioning dan
diferensiasi yang dilakukan oleh Le Magnifique Clothing and Tailored. Penelitian dilakukan …

Segmentation, targeting and positioning are tools of marketing used in gaining competitive
advantage by a firm in the market. STP can be viewed as main disciplines in strategy of …

With the rapid growth of technology and communication, the number of companies engaging
in international trade has increased substantially, resulting in a more efficient way to achieve …

Para praktisi dan akademisi sepakat bahwa proses membangun merek merupakan hal
yang penting dalam menciptakan merek yang kuat. Berbasis pada tahapan membangun …

BPJS awalnya hanya terbatas pada pekerja di sektor formal, seiring dengan kemajuan dan
perubahan landasan hukum. Tonggak penting pertama berupa dikeluarkannya peraturan …

Peningkatan persaingan bisnis menuntut perusahaan untuk selalu mengevaluasi strategi
pemasaran yang dilakukan. Setiap perusahaan pasti ingin tetap bertahan dalam …